practical and functional apparel.
We create
From idea to sketch, from prototype to finished product, this is what we stand for: The quest for the highest quality and Complete equipment for every season
From idea to sketch, from prototype to finished product, this is what we stand for: The quest for the highest quality and Complete equipment for every season
We create garments designed for optimum performance while maintaining a minimalist, modern aesthetic. The brand was founded with the vision of bridging the gap between sportswear and everyday fashion, aiming to create versatile pieces that can be worn in a variety of situations.
Materials developed for NASA
Innovation
Engineers, laboratories and thousands of hours of testing are behind PrimaLoft® Cross Core™ insulation technology. The goal is always the same: to combine world-class performance with world-changing durability.
Performance
this material is strong enough to withstand the rigors of military use. So you can be sure that PrimaLoft products are designed to stand up to all activities, repeated washings and the test of time.
Durability
Longevity is a necessity for sustainability. We don't create products to last a season, we create products to last a generation.
we like to be able to embody all apparel categories and we aim to eventually master each area the best we possibly can
Michael Lennheden - Founder
